| Question | Answer |
|---|---|
| What value is there in being on ‘the web’? | Whether we like it or not the Internet has become the first place of research enquirers, now go to. How often do you hear people say ” Hey, if you want to find something just Google it” ? If you want your business to be seen by the widest possible audience you MUST first have a presence on the internet. Prospective buyers of products, services and indeed businesses will look at the internet to find a company’s website. No site – indicates possibly a small and non progressive business. Who will buy from them? |
| Why do I need a web presence? | For the business determined to grow, your website represents your first advertising and promotion media. It reaches the greatest audience. Once visitors are on your site they are unlikely to be pestered by other advertisers and can focus on what your business can offer them. It is available 24/7 and can’t be lost, burned, put out with the rubbish or just covered up, as brochures, newspapers and magazines do. |
| What type of information should I have on my site? | This will depend on your type and style of business. If you are a service provider you may prefer to focus on your reputation and strengths, the people you employ, the satisfied customers you have, your philosophy and credibility; for a product supplier you may prefer your focus to be on your products, pricing, speed of delivery, returns policy and payment methods and customer interactivity; an education based entity may prefer to focus on courses offered, their value and the qualifications available; a sports club might prefer a predominately informative site with some meber interactivity. It all depends on you!! |
| What return will I get? | Your return will depend on the site appeal, the rating it achieves with the search providers and your commitment to your business advertising / promotion and marketing. There are systems for determining the visits to your site but you may need to maximise its presence in other advertising and promotion methods you use in your business. It is a joint initiative. |
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